You might think that http and https is not so different from each other, but it is not. The difference of one letter is way more huge than what you think. Let’s understand why the green padlock of https is important for your website.
What Is HTTPS :
Https provides you a way to protect information by just encrypting the data you send to the web browser and the server. This encryption is necessary as it protects data from the malicious hackers like credit card informations or the logins. Switching to https is primarily necessary for the e-commerce sites as these sites keeps tracks of all the private data. But, we’re seeing more and more websites to update website to use https.
The 4 Important Reasons :
- Improved Google Ranking: As of now more than 40% sites are using https as Google has confirmed that they favours https. This is because Google wants to make sure that the users are getting more intriguing experience. That is why they’re favouring https sites more than the http sites.
- Increased conversion: The users might not know their technical understanding of the https but they now wants to create traffic more to the https sites. When users see these red levels in a unsecured website, they tend to drive away. So it is for your own good to switch to https.
- Security: Google favours https as it provides better security to the website by encrypting it. It protects many crucial information. As a website owners it’s your duty to keep your users information safer than ever.
- Increased Customer confidence: Many more users are now going to a website that provides them the sense of security. An https site is enough to be a trusted site.
If you want to be a better businessman, always switch to https for better results. Obviously, this technical feature will bring hosts of benefits to your online business.
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