We are already halfway through the year and this is perhaps the correct time to take stock of the top Digital Marketing Trends 2018 and how it has been so far. How successful have we been? How far have our goals been achieved? Have we accomplished our objectives? What are the trends that still need to be followed?
Here are some important trends in a Digital Marketing Strategy 2018 that can still be followed if you have not done already.
1. Big data
The big brother. It helps in transforming business interactions with customers. The volume of data available these days,courtesy the burgeoning cloud computing space, is overwhelming. However, if you know how to collect and analyze this data, a lot can be learnt about your customers and finally, bolster your marketing efforts. A huge amount of data, these days, are collected from the social media, mobile app downloads, online transactions, and similar channels. Companies are using these data to predict customer behavior in a much better way.2. Personalization
One of the most important Digital Marketing Trends 2018 is personalization of content. The trend made inroads in 2017 and it has picked up in all these years. Personalized online experience will become more significant as customers demand more from brands. Personalization forges a unique customer experience based upon their individual interests, preference, and behaviors. It has proved to be more effective than conventional marketing techniques like click-through rates, open rates, conversion, and similar things. Even a simple customized landing page could be used for different types of campaigns.3. Mobile growth
Well, who has ever denied the importance of mobile-optimized content? Use of smartphones and high-end mobile device is growing exponentially year-on-year. Mobile-approach has become one of the biggest Digital Marketing Trends 2018 because of several reasons, like Google announcing the launch of a mobile-first algorithm for its search engines, mobile-driven micro-moments and fully responsive websites are pivotal in offering customers immediate information whenever requested.4. Video advertising
Demand for video content is growing incredibly. More than 90% of the user-shared content in 2017 was video. The audience is watching videos more than ever. This is mostly being done on mobile devices. If a brand wants to stand and build professional and meaningful relationships with its customers, it has to leverage video-based advertising, using a range of audience channels and grab the attention of its target audience. Video advertising has already begun to prove its usefulness for companies and business vending their products and services.5. Voice optimized content
One of the biggest Digital Marketing Trends 2018 is voice searches which accounted for nearly 20% of all the searches in 2017. This year the trend is expanding more and most companies have included it in their digital marketing strategy 2018. Better voice technologies and voice-equipped devices are being developed that helps people simply ask a question instead of keying it in, and get the most relevant information displayed on their mobile screens. Artificial intelligence is being integrated more in these devices so that machines can understand a conversational voice.6. Chatbots
Marketing automation can’t be better explained without chatbots. The technology is growing in 2018 and will be used further in the coming years. Chatbots deliver real-time information and support customer servicing teams. Many leading companies are already using chatbots for order processing and service queries. Chatbots will become more intrusive in the days ahead and will begin to support complex transactions.7. Content
The importance of content marketing can never be overemphasized and is still at the top of the pile even after all these years. Every Digital Marketing Strategy 2018 includes content dissemination. Only that it has become more user-centric and personalized. Interesting and engaging content should be the key in the rest of 2018 to attract customers and close in leads.
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